This past week, Frye’s location at Ponce City Market hosted an exclusive event to celebrate their new Modern Icons Collection. This new collection features both men’s and women’s boots inspired by Frye’s heritage boot design, representing an iconic history of over 150 years of The Frye Company designing quality leather goods.

The collection is refined and modern with a tough edge – it’s represented by 4 celebrities & style icons (Dylan Penn, Boyd Holbrook, Halsey, & Jon Batiste), featuring timeless styles with a twist of cool character.

To celebrate the collection’s launch, Frye hosted a party featuring the new boot styles in the Modern Icons Collection, as well as provided bites by The Mercury (located in Ponce City Market), cocktails from Richland Rum, & craft beer from Wild Heaven Brewery in Decatur.

Actress Lauren Cohan, best known for her role as Maggie Greene on The Walking Dead, was also in attendance – she posed for photos with fans while wearing (what else?) Frye boots from the new collection.

Interested in the collection? Shop it online or at Frye’s storefront at Ponce City Market. See below for photos of the chic event!

frye modern collection

frye modern collection

frye modern collection

frye modern collection

frye modern collection

 

Follow along with Frye and the new Modern Icons Collection at #InMyFrye – and don’t forget to share your photos on Instagram with me @atladventurer!

All photos taken by Shelby Steckbauer. Thank you to Caren West PR for hosting!