I’ve been a frequent patron of Dancing Goats Coffee Bar (both the Old Fourth Ward and Decatur locations) for over a year – I love the relaxed vibe of both spots, especially the dog-friendly outdoor patio at the Ponce City Market adjacent location.
I’ve always known about Batdorf & Bronson in the background – I was aware that they were the coffee roaster behind Dancing Goats, but didn’t know much else. This past Saturday, I headed over to the Westside to Batdorf & Bronson’s Atlanta roastery to learn more about the fascinating story behind the beloved dancing goats.
Ren Doughty, Outreach & Customer Support Manager at Batdorf & Bronson, led our roastery tour and gave us the history of the company, speciality coffee, and coffee sourcing. Ren is completely obsessed with the Batdorf & Bronson brand – he loves the mission (and the coffee), and his enthusiasm is so infectious! He’s extremely knowledgeable about coffee, having worked for Starbucks for 14 years, and has had the opportunity to work on and tour coffee farms that Batdorf & Bronson works with to source their beans.
Roastery tours became popular at Batdorf & Bronson through Scoutmob, where for $30 you can accompany Ren on a 2 hour tour of the roastery, watch the process of roasting beans, and then bring home your own 1 lb bag and mug to brew your own coffee at home! The tours have been so popular that they’ve sold out every time, and for good reason!
Photo from Scoutmob
A few interesting facts about Batdorf & Bronson that I learned on our tour:
- They roast their coffee made-to-order every single day. If you order coffee from them, you can have a guarantee it’s extremely fresh and roasted right down the street!
- Batdorf & Bronson sources coffee from over 17 different countries, including countries in South America, Africa, and Asia
- Batdorf & Bronson remains privately & family owned – interestingly enough, many “independent coffee companies” like Peet’s & Stumptown have been bought by holding companies
- You can find Batdorf & Bronson coffee at 2 Dancing Goats locations in Atlanta, as well as many restaurants like Bacchanalia, Miller Union, and Star Provisions
- The term Dancing Goats comes from an old coffee legend that originated in Ethiopia in the 9th century – a cow herder discovered that his goats had eaten coffee cherries and were jumping around from the caffeine (thus dancing goats!)
At the end of our tour, after packing in tons of information about anything and everything coffee related, Ren also walked us through how to pour the perfect French press for two of Batdorf & Bronson’s coffee varieties in the research test kitchen on-site. I previously never knew much about the science behind brewing and tasting coffee, so this was a super informative and unexpected part of the tour that I really enjoyed.
Photo from Scoutmob
Batdorf & Bronson is not offering any more public tours this year – but reach out to Ren at firstname.lastname@example.org to schedule a private tour. Ren loves doing corporate events, speciality tastings, and trainings with the Batdorf & Bronson staff, so drop him a line if you want to learn more!